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When In-Game Advertising Ruins Your Game

game: Dungeon Siege 2: Broken World

news | 08/16/06 | Aaron Stanton

In-game advertising will have a large impact on the future of the game industry. Not only can it represent another form of post-release content delivery, it helps fund the developers that make the games we love. However, there\'s bound to be some bad implementations as the technology gets going, where game companies test their boundaries to see what gamers will accept. 2K and Gas Powered Games included a voiced NPC in Dungeon Siege II: Broken World that directly references an upcoming PSP game, and it\'s sparked a bit of a negative response from gamers. Take a look here for the details.

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